Effective date: 30 June 2025
Last updated: 23 June 2025
Tyra Motorworks Limited ("Tyra Motorworks", “Tyra Mobile”, “TRX Motors”, "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the European Union General Data Protection Regulation (EU GDPR).
1. Who We Are
Tyra Motorworks Limited
Company Registration Number (Companies House): 15423901
Registered Address: 124 City Road, London, United Kingdom, EC1V 2NX
Website: https://www.tyramotorworks.com
We manufacture and retail electric motor vehicles and provide telecom services like global eSIM data connectivity as Tyra Mobile. We also operate ClubTyra, our exclusive loyalty membership program.
2. Information We Collect
We collect the following types of personal data:
a. Information You Provide
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed securely via third parties)
- ClubTyra membership details
- Support requests and messages
b. Information We Collect Automatically
- Device and browser type
- IP address and location data
- Usage data (pages visited, links clicked)
- Referral source (e.g. search engine or ad)
c. Information from Third Parties
- Identity verification and fraud prevention partners
- Tyra Mobile Telecom Service Providers
- Payment Processors
3. How We Use Your Information
We use your personal data to:
- Provide and fulfil our services, including order processing and delivery
- Manage ClubTyra memberships and rewards
- Communicate with you, including marketing (where consented)
- Improve our website and customer experience
- Detect and prevent fraud and abuse
- Comply with legal obligations
4. Legal Basis of Processing
Under the UK GDPR and EU GDPR, our lawful bases for processing your data include:
- Performance of a contract (e.g. to fulfil your order)
- Consent (e.g. for marketing emails)
- Legal obligation (e.g. tax reporting)
- Legitimate interests (e.g. preventing fraud, improving services)
5. How We Store and Protect Your Information
Your data is stored securely on servers located in the UK, EEA (European Economic Area), and trusted international providers. We implement appropriate technical and organisational measures to protect your data from loss, misuse, unauthorised access, or disclosure.
6. International Data Transfers
We may transfer your personal data to countries outside the United Kingdom (UK) and the European Economic Area (EEA), including to our partners and service providers located in the United States and other jurisdictions.
These transfers are made to:
- Process your orders (e.g. international logistics or payment processing)
- Manage your ClubTyra membership benefits
- Deliver Tyra Mobile telecom services
- Operate our customer support and analytics platforms
- Store and process customer data as part of business operations
Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK or EU
- Standard Contractual Clauses (SCCs) approved by the ICO or European Commission
- Binding contractual obligations with service providers to ensure your data is protected
By using our services, you acknowledge and agree to the international transfer of your personal data as described.
7. Your Rights (UK and EU GDPR)
Under the UK and EU GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccuracies in your data
- Request deletion of your data (subject to legal retention requirements)
- Object to or restrict certain types of processing
- Withdraw consent at any time (e.g. for marketing)
- Data portability (receive a copy of your data in a usable format)
You can exercise your rights by contacting us at privacy@tyramotorworks.com or any other official communication channels of Tyra Motorworks.
8. Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience, analyse site traffic, and personalise content. You can manage your preferences through your browser or our cookie banner.
9. Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this policy, and as required to comply with legal, regulatory, and tax obligations.
10. Marketing and Communications
With your consent, we may send you promotional emails about our products, events, and ClubTyra updates. You can opt out at any time by clicking the unsubscribe link or contacting us directly.
11. Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect data from anyone under 18. If you believe that a person under 18 has provided us with personal data, please contact us immediately. Upon verification, we will promptly delete the data from our systems.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our practices, services, or legal requirements. We will notify you of significant changes via our official channels.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
Data Protection Officer
Tyra Motorworks Limited
Email: dp@tyramotorworks.com
Privacy Team
Email: privacy@tyramotorworks.com
Thank you for trusting Tyra Motorworks. We are committed to protecting your privacy and providing a transparent experience.